I approach design with empathy and intent, focusing on how users engage with systems, stories,
and environments. It's my goal to make complex interactions feel intuitive, engaging,
and enjoyable, whether it's an app or an immersive experience.
Creative technology generalist
With a Distinction in MSc VR/AR Programming, I work at the intersection of
design and emerging tech. My experience spans UX, gameplay, narrative, and
virtual production, helping to bring creative ideas to life with interactive
functionality across platforms.
Multidisciplinary communicator
Alongside my design work, I’m also skilled at communicating technical and creative ideas,
whether that's collaborating with teams or pitching to clients. I bring clarity and energy
to every part of the process, helping ideas land no matter the audience.
UX Portfolio
Here's some of the UX work I've done.
The MOON
Mobile app experience with AR
Match Day
Mobile browser experience
Monster Smash
VR game prototype
Untitled
Unreleased VR game
Who I am
I’m a multidisciplinary designer and creative technologist with a background in UX,
game design, and immersive tech. I combine creative vision with strong technical understanding
to create intuitive, meaningful user experiences across platforms.
My academic foundation in biochemistry and VR/AR programming has shaped me into someone
who's curious, analytical, and always up for solving complex problems. Whether designing flows,
systems, or storytelling structures, I'm all about bringing clarity and coherence to projects.
What I can do
I design for UX, gameplay, and narrative across VR, AR, mobile, and desktop platforms.
I've led UX design on a range of projects - from games to immersive experiences -
working holistically to bring systems, story, and interaction into alignment.
I’ve worked end-to-end across projects, from early discovery and concepting
through to prototyping, testing, and refinement. This means I'm confident in both
adapting to existing pipelines as well as shaping new ones from the ground up.
On top of this hands-on design work, I've also developed and delivered project
pitches, where I bring my passion, clarity, and strategic insight to help secure
buy-in and move projects forward.
Why I want to do it
I'm driven by a desire to make user experiences feel seamless, intuitive, and fun,
whether that means guiding a user through an onboarding flow, or immersing them
into an interactive world. My background in immersive media and games has shaped
how I think about the user experience: to me, every interaction is part of a larger
narrative, and I see every user journey as its own story.
What insights I can bring
Thanks to my professional experience in different fields (before my career in design I worked in pharmaceutical marketing,
digital marketing, and fraud investigation), I have fostered excellent communication skills,
being able to adapt my communication style to a range of different purposes and audiences, be they stakeholders,
internal departments, or external clients and vendors. I know how important clear communication is in collaboration –
particularly when there is a creative vision to be met.
At a more fundamental business level, my well-honed analytical skills, complemented by a deep understanding of marketing and
business strategy acquired through both education and professional experience, enable me to offer invaluable insights
that steer company strategy and actively contribute to the development and execution of projects.
Cinematics
Here's some cinematics I've built and rendered in UE5.
Take a look at my MSc VR/AR portfolio projects (2021-2022).
Also visit my itch.io page to play
some of the games I made during my MSc.
Reach Out
Anna Blewden
alucodev@gmail.com
The MOON
Mobile app experience with AR
Title:
The MOON (2022)
Made in:
Unity (for iOS)
Project overview:
Mobile app metaverse centred around e-commerce, online community, fashion, and NFTs.
Developed for clients.
Contributions:
Led on UX, developing all UX wireframes, clickable prototypes, and FDDs
(for both mobile screen-based and AR interactions). Also responsible for concepting and
integrating rewarding 'gamified' elements to the player experience.
Contributed to design and layout of player hub spaces; led sound design,
created onboarding flow and design of online chat features. Worked closely alongside
client's vision and aesthetic guidelines to create a user experience with
unique, experimental interactions, appealing to customers of luxury fashion and innovative digital products.
Approach:
I was responsible for designing the full app user journey from the app's conception,
which required balancing the client’s strong creative vision with the need for intuitive,
user-friendly flows. The clients provided rich aesthetic references and a clear thematic
direction, describing their vision for the experience as being "futuristic", "biophilic",
and "sci-fi", but leaving many functional details yet to be defined. My role was to translate
this vision into a coherent UX structure, producing wireframes and flow diagrams which aligned
with the client's intent - but that also made for an intuitive and satisfying user experience.
I tackled this by conducting research across similar community-based apps and providing examples,
along with 'moodboards' of apps with similar thematic elements, to help guide the client's vision.
Once they had identified designs and aesthetics that matched their vision, I was able to mock up
different designs and discuss these with the client to identify a way forward.
As well as researching comparable platforms, a key part of my process involved mapping user expectations
and advocating for usability within a 3D social space. I designed onboarding and post-onboarding
flows with a focus on spatial UI placement, avatar-based interaction, and screen-space clarity,
particularly in distinguishing diegetic (mainly 3D) and non-diegetic (mainly 2D) UI elements.
I regularly presented my mockups and design decisions to internal teams as well as to the clients,
responding to feedback while advocating for clarity and flow.
Above: wireframes for a clickable prototype for AR interaction (object placement) - onboarding flow
Above: wireframes for a clickable prototype for AR interaction (object placement) - post-onboarding flow
Above: example wireframe for user onboarding flow
Above: comparison of wireframes vs final art implementation
Match Day
Mobile browser game
Title:
Match Day (2022)
Made in:
Unity (for mobile browser)
Project overview:
Football prediction browser-based app developed for 2022 FIFA World Cup.
Focus on community challenges and interactions, and NFTs.
Developed for clients.
Contributions:
Led on UX, developing all UX wireframes, clickable prototypes, and FDDs, based on the Head of
Design's overall gameplay design (which was documented in a GDD). Worked closely with art department,
Head of Design, client's aesthetic guidance, and FIFA branding guidelines.
As well as UX, I also contributed to gameplay by designing additional gamifying elements such
as unlockable achievements and leaderboards. My work on achievements included deciding on
both the conditions of the achievements as well as designing the UX for the trophy-showcase area
of the player profile. These aspects of gameplay were designed as a mechanism to reward 'grind'
and player progression, and to encourage daily player engagement.
Above: wireframes for key screens of prediction flow
Above: wireframes for key screens of quiz flow
Above: wireframes for key screens of 'challenge friends' flow
Above: clickable prototype of 'challenge friends' flow (hover to play)
Above: wireframes for key screens of squad flow
Above: wireframes for user profile page and trophy interaction
Above: hand-drawn wireframes (for quick prototyping) for notifications to leaderboard flow, and leaderboard sorting mechanics
Above: comparison of wireframe vs final art implementation
Above: overview of wireframes for v1 gameplay concept (making match score & outcome predictions, challenging friends, viewing leaderboards)
Monster Smash
VR game prototype
Title:
Monster Smash (2022)
Made in:
Unity (for Oculus Quest 2)
Project overview:
Rhythm VR game prototype inspired by Beat Saber and Synth Riders. Player plays as a giant monster
tasked with destroying the city and smashing enemy bomber planes (all in time with the music, naturally).
Contributions:
Led on UX, developing all UX wireframes and FDDs.
Contributed to gameplay including enemy design and interaction, sound and VFX briefing,
and 'finding the fun' in the gameplay.
Project overview:
VR game, currently in development.
Contributions:
Developing UX wireframes, design bible, and FDDs.
Also contributing to gameplay design to 'find the fun' and make interactions
enjoyable and rewarding, particularly for a VR medium.
Below: hand-drawn UX mockups (for quick prototyping) and interaction logic for wristwatch menu (tactile) and menu screen (laser point and trigger interactions)
Inner Sanctum
(Hover to play)
Title:
Inner Sanctum
Made in:
Unreal Engine 5, using MetaHuman, Live Link, Quixel Bridge megascans, Unreal Marketplace assets
Assets credit:
Epic Games Paragon, M5 VFX Vol2 Fire and Flames, audio/SFX from freesound.org
Mystic Zen
(Hover to play)
Title:
Mystic Zen
Made in:
Unreal Engine 5, using Quixel Bridge megascans
Assets credit:
Ultra Dynamic Weather, audio/SFX from freesound.org
English Field
(Hover to play)
Title:
English Field
Made in:
Unreal Engine 5, using Quixel Bridge megascans, and Unreal Marketplace assets
Assets credit:
Realistic Starter VFX Pack Vol2, audio/SFX from freesound.org
Joshua Tree
(Hover to play)
Title:
Joshua Tree
Made in:
Unreal Engine 5, using Unreal Marketplace assets
Assets credit:
Epic Games Northwood collection, HDRI from PolyHaven
Punisher Album
(Hover to play)
Title:
Punisher Album (recreation)
Made in:
Unreal Engine 5
Assets credit:
Based on the album cover for Punisher (Phoebe Bridgers), photography by Olof Grind. Ultra Dynamic Sky, audio from Phoebe Bridgers
Liminal Pool
(Hover to play)
Title:
Liminal Pool
Made in:
Unreal Engine 5, using built-in UE5 assets
